The most important consideration when choosing scarves to wear around your neck, shoulders or on your head, is whether it flatters your face. That means choosing colours and patterns that complement your skin tone and hair colour. The good news is that choosing the right womens scarf lets you wear an outfit in colours that don’t normally suit you. For example, if you long to wear black to achieve a chic look, but don’t because you believe black makes you look pale and washed out, go ahead and pair that cute black dress or other outfit with a scarf in your special colour(s), and you’ll end up looking fabulous.